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Women of Worth | Canadian Edition

Congratulations to all honourees

L’Oréal Paris Women of Worth honours extraordinary women who selflessly volunteer their time to serve their communities. The signature philanthropic program embodies the L’Oréal Paris tenet that ‘Every Woman Is Worth It’ by elevating women who find beauty in giving back.

2021 NATIONAL HONOUREE

Cindy Blakely

About

During Cindy Blakely’s 40 plus years working as a social worker in Toronto, she witnessed the impact that the lack of affordable clothing had on children. She noticed that this was even more prevalent in areas with high rates of poverty and with newcomers to Canada. Wanting to give back to her community and offer support to families and children who were struggling, Cindy founded New Circles Community Services in 2005. Her mission was to ensure that local families struggling with poverty could meet the basic need for adequate clothing and essential items.

Within the first year, New Circles Community Services helped 775 people. Since then, Cindy has worked tirelessly to expand its impact and reach. The organization now offers multiple platforms to provide families with not only warm clothing and necessities but also hands-on educational resources, such as free skills training and settlement support programs. Through these initiatives, Blakely is working to build strong communities and individuals who can integrate socially and economically into the world with confidence.

What started as a grassroots initiative has grown into a platform that helps over 10,000 people each year. Cindy’s passion and resourcefulness have taken New Circles to new heights: With 15 full-time employees and a new, bigger facility, it will continue to grow and help more families rebuild their lives in Canada.

New Circles Community Services

New Circles Community Services is a multi-tiered initiative that provides essential support to newcomer and low-income families by helping them establish themselves as contributing citizens, both economically and within the community.

The organization offers multiple free programs to ensure that families receive essential goods, in addition to platforms that help to build skills, training and education. GLOW—which stands for “gently loved outfits to wear”—is a service that provides clothing to those in need and has grown to become the largest clothing bank in Toronto. It offers a retail shopping experience that provides high-quality, gently worn clothing to families in need.

Recognizing the need for newcomers to be able to enter the workforce, New Circles Community Services also offers free certificate training programs such as retail and customer service skills and settlement support, which helps newcomers settle successfully by offering a helping hand in finding housing, childcare and more

Meet our honourees

2021

About

Women of worth

Women of Worth honours extraordinary women who selflessly volunteer their time to serve their communities. The signature philanthropic program embodies the L’Oréal Paris tenet that ‘Every Woman Is Worth It’ by elevating women who find beauty in giving back.

Elevates

Ten exceptional Women of Worth Honourees will be selected from the nominations to receive a total of $110,000 in charitable grants from L’Oréal Paris (see  official rules). In addition to receiving promotional support for their charities, each Honouree will join the Women of Worth Community, a national platform to support and promote their causes, share information, network and help spread the spirit of volunteerism across the country.

Celebrates

In celebration of these inspiring Women of Worth, each Honouree will receive an all-expense paid trip to Toronto for two (see official rules) be recognized at the star-studded Awards Gala on March 8, 2020 ~ International Women’s Day.

Connect

Connect with the Women of Worth team

Email
womenofworthcan@loreal.com

Mail
L’Oréal Paris Canada
1500 Robert Bourassa, suite 600
Montreal, QC
H3A 3S7

FAQ

Official rules